Behind the Scenes: Prepping for Holiday Markets
The holiday season is my busiest, most exciting time of the year — and it all starts long before the market doors open. Customers see the finished booths, the twinkle lights, and the rows of handmade pieces ready for gifting. What they don’t see is the weeks of work (and coffee) that go into getting there. Here’s a peek behind the scenes at how I prepare for holiday markets with Pyroforma.
1. Planning the Product Line
Months before the market, I start sketching ideas and deciding which designs will make it to the table. I think about:
• Best-sellers from past years (the ones people come looking for)
• Seasonal exclusives — winter motifs, festive color palettes, and limited edition pieces
• Price variety so there’s something for every budget
By the time I’m ready to burn my first piece, my list is set and my workspace is overflowing with wood blanks.
2. Studio Production Mode
The weeks before a market are intense. My burners are on daily, my hands are covered in sawdust, and my table is lined with works in progress. I work in batches:
• Burn all outlines first
• Add shading and detail
• Paint or stain where needed
• Finish with protective sealants
It’s a rhythm that keeps me focused and productive, even when the days get long.
3. Booth Design & Atmosphere
The booth is just as important as the pieces themselves. I plan it like a tiny gallery:
• Layers of height so items are easy to see
• Natural textures — wood crates, burlap, greenery — to reflect Pyroforma’s “Nature. Flame. Tradition.” theme
• Lighting that makes the burn marks stand out, even in dim venues
I want my booth to feel warm and welcoming, like stepping into a little corner of my studio.
4. Packing & Prep Day
The day before the market, I double-check everything:
• Packed inventory (plus extras!)
• Signage, business cards, and packaging materials
• Tools for on-the-spot adjustments
• Snacks, water, and a comfy chair (craft fair survival essentials!)
It’s a mix of excitement and nerves — like getting ready for a performance.
5. Market Day Magic
When the doors open and customers wander in, all the prep pays off. There’s nothing like seeing someone pick up a piece, smile, and say, “This is perfect.” Those moments remind me why I love doing holiday markets.
Tip for Readers: If you see a handmade booth at a market this season, know that you’re not just buying a product — you’re supporting weeks (or months) of creativity, craftsmanship, and love.
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